Broncos’ founder helping to save Titans

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BARRY Maranta helped to create State of Origin, played a key role in launching the Broncos and made Manchester United popular with billions in Asia.

Now the Queensland business guru has turned his attention to saving the Titans with a blueprint to help the club trump AFL's Suns in Gold Coast's sporting turf war.

The Courier-Mail can reveal Maranta, one of Australian sport's sharpest business minds, has offered his services to ensure the long-term survival of the embattled Titans.

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Bronco Founder Barry Maranta. Source: News Limited

Concerned about the Titans' future, Maranta contacted Gold Coast boss Graham Annesley last month.

At a follow-up meeting, Maranta passed on more than 30 years of entrepreneurial wisdom, including personal notes and strategies which made the Broncos one of the most successful clubs in Australian sport.

While his heart will always be with the Broncos, Maranta said he and new Titans ambassador Gorden Tallis shared a similar philosophy to rescue rugby league on the Gold Coast.

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"There are a few of us trying to help the Titans and hopefully we can get the club back on top again," Maranta said.

"I don't want Paul White (Brisbane CEO) to think I'm selling out the Broncos, but like Gordie I love rugby league in Queensland and it's important for the Titans to survive and eventually thrive.

"It disappoints me greatly to see the Titans in the state they are. I don't buy this talk that fans won't support a team on the Gold Coast.

"I had a great meeting with Graham Annesley where I passed on my notes and any experience I have.

"I said to the Titans 'if your guys in marketing are not passionate about the club and the game and are not incentivised to perform, sack them'.

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"There are ways to get bums on seats and rather than keep the ideas to myself, I want to share it with the Titans and help them become a force.''

Maranta, whose grandson Lachlan plays for the Broncos, has one of the most impressive resumes in Australian sport.

In 1978, he spoke to the Queensland Rugby League about launching State of Origin after watching the concept in Australian Rules.

A decade later, he was part of the consortium which founded the Broncos, who took only four years to win their first premiership.

Maranta was also pivotal in the development of the London Broncos and was later hired by Manchester United to promote their brand in Asian and Australian markets.

Titans Dave Taylor and Broncos Alex Glenn. Source: News Corp Australia

"When we sold the Broncos, we had 44,000 at games and we had the biggest sponsorship of any team in Australia. We did a lot of things right," he said.

"I'm interested to see if the Titans take up the things I suggested. I don't have all the answers, but I know what it takes to make a football club successful.

"Rugby league can succeed on the Gold Coast, I am adamant about that, but the Titans need to connect with their community.

"If you don't get crowds up, you don't get sponsors. It's a very simple causal relationship. Why would a sponsor get interested if fans won't go there?''

Bronco Founder Barry Maranta. Source: News Limited

Annesley said he intended to stay in regular contact with Maranta.

"We had a good couple of hours talking about things at the Broncos that were successful and we are definitely going to look at things for the Titans," Annesley said.

"I've indicated I want to get Barry back in the very near future to talk to our sales and marketing people and pass on some of his wisdom.

"He's an incredibly successful businessman, everyone knows what fantastic success the Broncos had in their early years and Barry was the driving force behind that."

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