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RUGBY league crowds have finally surged ahead of last year's figures as the code prepares for more record attendances to salute fallen hero Alex McKinnon this weekend.
So far 2,048,853 fans have gone through the turnstiles after 128 games of footy in a phenomenal comeback from what appeared to be a crowds crisis earlier this season.
CEO Dave Smith said the NRL's goal was to attract an average 16,500 fans per game this year. So far the average crowd is 16,006.
"We are on track to meet that target," he said.
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"The competition has never been closer and the quality of football this year is fantastic.
"We have worked hard with the clubs to encourage families back to the game, with most offering family tickets for $40-50.
"That is making the game more affordable and, combined with children's activities, is creating another reason to go to the footy.
"We have also broken our all-time membership record and we know that members are more likely to attend games."
After a slow start, fans have returned to the grounds as the season reaches its conclusion. Source: Getty Images
Smith said there had been virtually no growth in rugby league attendances over the last 10 years and structural change was needed to drive bigger crowds.
This includes providing better facilities for fans from the time they leave home, throughout the game and on their trip back home again.
Smith said NRL's longer term goal was to attract an average 20,000 fans per game.
"That's why we are moving to use the bigger stadiums, which are able to cater for crowds of 20,000 or more," he said.
"But, having said that, we need better facilities and we need a new stadium purpose-built for Rugby League".
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